DigiExcel
End-to-End Marketplace Management

E-Commerce Growth &
Marketplace Management

Your brand deserves more than just being listed online. We manage listings, content, ads, and quick-commerce across Amazon, Flipkart, Blinkit, and Zepto to scale ad yields and defend margins.

M
Marketplace Cockpit
LIVE
Bidding ACoS

13.0%

-35% Savings
Ad Spend ROAS

3.2x Gain

Average MoM
Amazon Flipkart Blinkit Zepto
Market Dynamics

The Marketplace Landscape

India's digital shelf is expanding at record velocity, yet structural listing errors and keyword inefficiencies drain profitability.

The Opportunity

India's e-commerce market is exploding. Is your brand positioned to capture it?

₹8.5L Cr

Projected Market by 2030

Source: Deloitte, 2025
300M+

Indians Shopping Online

Source: Bain & Co, 2025
40%+

Q-Com Growth / Year

Source: Bain & Co, 2025
60%

New Tier-2/3 Shoppers

Source: CNBC India, 2026

"⅔ of all e-grocery orders in India are now via quick commerce. Non-grocery q-commerce (fashion, electronics, beauty) is growing 1.6× faster than grocery."

— Bain & Co Report, 2025
The Problem

Most brands are online — but very few are actually selling.

72%

Poor Keyword Coverage

Listings lack crucial backend search terms, rendering items invisible to algorithms.

60%

Wasted Ad Capital

Budget is bled continuously on broad, non-converting keywords without bid ceiling controls.

3x

Lost Content Conversion Lift

Brands miss up to a 20% conversion rate bump due to static text layouts and poor A+ creatives.

85%

Zero Q-Commerce Footprint

Brands have no onboarding or localized catalog strategy on dark stores, leaving massive money on the table.

Complete Solution Stack

Our Marketplace Growth Capabilities

Proprietary algorithmic optimization tools and conversion-engineered visual assets working under one roof.

Listing & Catalogue Optimisation

We write keyword-rich titles, bullet points, and backend search terms mapped directly to the Amazon A9 and Flipkart search algorithms to secure front-page indexation.

A+ Content & Brand Story

Replaces generic plain text blocks with rich, visual content modules, custom lifestyle imagery, and comparison grids, driving up to a **20% conversion rate (CVR) uplift**.

Brand Store Design

Design dedicated multi-page Amazon and Flipkart storefronts. An exclusive ecosystem where competitor ads are blocked, driving basket sizes and brand followers.

Tile & Creative Images

Creation of high-contrast main search tiles, benefits-driven infographic panels, and real-life lifestyle assets to outperform competitor Click-Through Rate (CTR) averages.

SP + SB + SD Ad Campaigns

Full-funnel ad management across Sponsored Products, Brands, and Display. Includes automated keyword harvesting, bid-shaving, ACoS reduction, and weekly reviews.

Quick-Commerce (Blinkit/Zepto)

End-to-end dark store onboarding, catalog setup, shelf keyword targeting, localized zip-code ads optimization, and continuous inventory forecasting.

Deals & Festive Strategy

We design and coordinate strategic campaign roadmaps for Amazon Great Indian Festival (GIF) and Flipkart Big Billion Days (BBD) to capitalize on search spikes.

Reviews & Account Health

Onboarding on Amazon Vine review setups, organic rating campaigns, Brand Registry IP setups, and direct customer support for account reinstatements.

Competitor & Pricing Intelligence

Real-time scraping scripts for market share updates, competitive bid monitoring, search term gaps mapping, and dynamic automated repricing strategies.

Interactive Yield Estimator

ROAS & ACoS Yield Calculator

Drag the sliders below to adjust your monthly media spend and catalog optimization score to estimate ad savings and ROAS multiplier gains.

Campaign Parameters

MONTHLY AD SPEND $10,000
CATALOG OPTIMIZATION Basic Listing
Listing quality (A+ rich layouts, image matrices) has a direct impact on ad conversion rates, letting our bidding algorithms push ACoS even lower.
LIVE PROJECTION MATRIX
CALCULATED

Estimated ACoS

22.4%

Target ROAS

2.8x

Monthly Savings

+$1,450

Marketplace Yield Estimator Calc v2.4-active
Platform Architecture

One Agency. Every Platform.

We own execution deep-dives across standard shopping ecosystems and quick-commerce dark stores.

Amazon India

30-35% Market Share

As India's leading product discovery engine, Amazon requires granular bidding control, high-quality A+ visual narratives, and strict IP protection to sustain healthy listing margins.

Core Operational Tasks
SP / SB / SD campaigns
A+ content & EBC
Brand store design
Brand Registry & IP
Lightning Deals / Vine
Account health & reinstatement
Brand Education

Marketplace Glossary Cockpit

Understand critical unit metrics that dictate scalable conversion rates and prevent margin dilution.

Glossary Console Audit

ACoS (Ad Cost of Sale)

₹ spent in ads per ₹100 of sales. A 45% ACoS = ₹45 spent to earn ₹100. Our algorithmic bidding re-allocations are engineered to reduce this to your profit margin or below.

Standard Equation

ACoS = (Ad Spend / Ad Revenue) × 100

DigiExcel Target Benchmark

Profit margin or below

Proven Results

Numbers That Speak for Themselves

We focus on metrics that impact cash flow and scale net brand valuations across platforms.

3.2×

Avg. ROAS Improvement

across managed portfolios
40%

Avg. ACoS Reduction

within first 60 days
50+

Brands Managed

across categories & grids
₹2Cr+

Ad Spend Managed

and growing every quarter
Case Study Highlight
External SSD Brand on Amazon

ACoS Dropped from 48% ➔ 13% in 45 Days

Root Cause Identified: Two exact-match search queries were aggressively overbid at **₹121.90** (2.5× above Amazon's suggested ceiling), consuming ₹28,000 of budget with zero sales yield.

DigiExcel Fix: We paused keyword leaks immediately, added 25+ negative terms, and reallocated ad budgets into phrase-match variations yielding 1-2% ACoS. Sales volumes were maintained; spend cut by **60%**.

BEFORE OPTIMIZATION
ACoS: 48%

Keyword Overbids

₹121.90 / click

(2.5x suggested Amazon ceiling)

Capital Leaked

₹28,000 wasted

(0 conversions generated)
AFTER DIGIEXCEL
ACoS: 13%

Keyword Controls

Paused Overbids

(Added 25+ negative terms)

ACoS Reduction Yield

Phrase-Match Allocation

(Ad budget spend cut by 60%)
Our Process

Audit to Scale in 4 Steps

We leverage a structured strategic sequence to diagnose leaks before deploying scalable assets.

01

Free Brand Audit

Detailed listings analysis, ad spend diagnostics, catalog reviews, and competitor keyword scans to reveal precisely where capital is leaking.

02

Strategy & Roadmap

We design a customized 90-day execution blueprint, organizing keyword strategies, creative schedules, dark store pipelines, and festive campaigns.

03

Execute & Launch

Deploy optimized listings, creative image tiles, ad campaigns, storefronts, and A+ modules in month one. You review and approve everything first.

04

Optimise & Scale

Execute weekly bid adjustments, compile monthly P&L analysis, and carry out continuous tests to shave ACoS and drive ROAS upward.

Honest Answers

Objections You'll Ask Us

We've heard every single concern. Here are transparent, honest answers from our commerce leads.

Ready to Hyper-Scale Your
Marketplace Operations & Sales?

Get hands-on expertise, full-funnel strategy, and actual quick-commerce onboarding from festive season specialists. Claim your free brand audit today.